A Passion for Human Understanding

Ask Joe Public is an independent qualitative market research agency, launched in 2006, and we are passionate about human behaviour.

Our expertise in understanding people enables us to be the bridge that connects you with your customers, helping you make sense of what they think and do, to build consumer-centric strategies for the future.

Build a Consumer Narrative

Brands occupy every aspect of our lives and people's attitudes and perceptions of brands, and how they interact with them is constantly evolving.

People feel more connected with brands that understand them, their values and lifestyle and create a spark.

At Ask Joe Public, we remove the question marks allowing you to discover those important 'nuggets' of insights to build better brands, strategies, and communication for the future.

What our Clients Say

“I want to say a massive thank you to Julia for all the hard work and hours of dedication she put into the research groups. Julia did a fantastic job; it was a seamless process and her clear findings and directions helped guide the team to make such great ads."

"My boss, the CEO Simon Brown said "it was the best money he'd ever spent" and I was thrilled with the quality of output provided by Julia. She is an excellent market researcher!"

“I have hired Julia over a number of years in major retail transformation projects. I've always found her to be pragmatic, insightful, timely and, most importantly, relevant. Her presentations were insightful and pitched exactly at her audience."

Experience & Expertise

Our experience stretches across the brand touchpoints, whether you are looking to explore how they interact with products, shop the category, understand how best to communicate to people, or how they react to new innovation, we have the expertise to support you and enable you and your team to learn more.

BRANDING & STRATEGY

We enable you to identify what your brands mean to people and by marrying these insights with considered thinking were are able to guide and shape your brand to deliver consistent and coherent narrative to your audience.

BRAND COMMUNICATION

We are experts in how people connect with brands through advertising, print, pack design and instore communications so you can deliver messages that are authentic, clear, and relevant to your audience.

BRAND & PRODUCT INNOVATION

We know innovation is fundamental to every brand and product, whether you are looking to develop a new brand, a new variant, or service proposition we are here to help you identify good ideas and provide guidance to make them great - providing the knowhow to generate future success.

CUSTOMER EXPERIENCE

We get into people's mindsets to make sense of how they interact with brands instore, at home and online today, to deliver better experiences tomorrow. Whether it is delving into the world of the customer purchasing journey, or how they use or store a product, we can investigate what delights them and any challenges you face.

RETAIL RESEARCH

We accompany customers as they shop in physical and online environments to see the shopping experiences through their eyes and uncover what they do and how they perceive it, whether its navigating store or category layouts, or optimising service offering, communication or product ranges.